Every week we get emails from parents and grandparents frustrated that their complaints to retailers about gender stereotypes are not being taken seriously when all they hear back is a cut-and-pasted "We'll pass on your feedback." So we're offering the chance for some collaborative activism! It's called #TheGreatClothesSwap and it's really simple: lets mix up … Continue reading Join the Resistance! #TheGreatClothesSwap
On Friday John Lewis became the first UK retailer to announce they are taking a stand against gender stereotyping! Following changes to brand labelling on their childrenswear range last year, John Lewis has also removed all in store signage dividing the floor space into girls and boys, and is looking at changes to their website … Continue reading Why we love John Lewis (and why some don’t get it)
What is it with the media love affair with the term gender neutral parenting? It’s gained real traction in its attempt to capture the zeitgeist of campaigners who want a retail landscape based on choice, not stereotypes. As terms go, its a really poor one, and instead of promoting a rainbow of choices, we have … Continue reading Gender Neutral Parenting: Challenging Stereotypes and Irresponsible Retailers Is Just Parenting
"Exposing your child to too much sun may increase their risk of skin cancer later in life." NHS Its that time of year again when we dig out or dig deep to buy sun hats, sun lotion, swim suits, shorts, t-shirts and sandals - all in the name of celebrating the glory that is British … Continue reading Kid’s Sun Safe Swimwear: Exposure to sexism really is bad for your health
This week we spoke to Author Poppy O'Neill about her reaction to advice from teachers at her daughter's school that girls should behave ladylike while wearing their Summer Dress uniform. Yes, that means you can't show your knickers at all, even while doing headstands against the PE equipment shed. When did parenting include the idea of raising … Continue reading Five year old’s should be ladylike in their Summer dresses? Knickers to that.
This week we spoke to a former designer for one of the UK's biggest clothing retailers to find out how big gender stereotypes are in the design of children's clothing (and how big a leap it is for retailers to change their ways...) (This designer still works in the industry and has asked to remain anonymous, images … Continue reading Stereotypes to the core: Interview with a Childrenswear Designer
This years much anticipated Christmas advert from John Lewis is about two things - fighting the isolation felt by a million older people, and making amends to girls by saying " yes, this girl can." The choice of Kim Gehrig to direct this annual £7 million tear jerker was an inspired move by John Lewis, who … Continue reading The Man on the Moon: This Girl Can at John Lewis