On Friday John Lewis became the first UK retailer to announce they are taking a stand against gender stereotyping! Following changes to brand labelling on their childrenswear range last year, John Lewis has also removed all in store signage dividing the floor space into girls and boys, and is looking at changes to their website … Continue reading Why we love John Lewis (and why some don’t get it)
“Football? You should've been a boy!”… “Why do you play with boys' stuff?”… “You don’t want Spiderman painted on your face, that’s for boys… how about a lovely butterfly?!”… “Boys don’t wear pink! That’s for girls!”… “Boys don’t cry!”… These are just some of the comments writer Cheyrl Rickman, a campaign ambassador for Let Clothes … Continue reading It’s a “Yes you can!” from us: Why we love this new Kickstarter Campaign
What is it with the media love affair with the term gender neutral parenting? It’s gained real traction in its attempt to capture the zeitgeist of campaigners who want a retail landscape based on choice, not stereotypes. As terms go, its a really poor one, and instead of promoting a rainbow of choices, we have … Continue reading Gender Neutral Parenting: Challenging Stereotypes and Irresponsible Retailers Is Just Parenting
"Exposing your child to too much sun may increase their risk of skin cancer later in life." NHS Its that time of year again when we dig out or dig deep to buy sun hats, sun lotion, swim suits, shorts, t-shirts and sandals - all in the name of celebrating the glory that is British … Continue reading Kid’s Sun Safe Swimwear: Exposure to sexism really is bad for your health
This week we spoke to Author Poppy O'Neill about her reaction to advice from teachers at her daughter's school that girls should behave ladylike while wearing their Summer Dress uniform. Yes, that means you can't show your knickers at all, even while doing headstands against the PE equipment shed. When did parenting include the idea of raising … Continue reading Five year old’s should be ladylike in their Summer dresses? Knickers to that.
We are delighted to award entrepreneur twins, Beth and Lucy, with our badge recognising their unisex brand as a leading light in childrenswear designed and manufactured here in the UK. Beb & Ooo is a unisex clothing brand with a love of colour. All of our collections are designed, printed and made in the UK. Our … Continue reading Beb & Ooo Awarded!
Do retailers really need gender categories, titles and descriptions in order to sell clothes online and connect with you the customer? The big UK retailers are telling us that when it comes to shopping for children's clothing, UK shoppers search NUMBER ONE by gender. For a Boy or for a Girl being the biggest factor in the clothes buying experience. … Continue reading “Customers search by gender” – Do you?