Let Clothes Be Clothes is run by blogger and indie business owner Francesca Cambridge Mallen, supported by a large campaign network and admin group involving part-time volunteers – all from professional backgrounds including retail, law, psychology, education, culture and much more.
LCBC is committed to real change that will ultimately have a positive impact on children and their aspirations, create real choice for consumers and end gender policing.
How is LCBC going to do that?
It is our intention to try and establish a positive and proactive relationship with the major retailers in the UK who sell clothing to children. This includes monitoring ranges and how they are marketed in store, online and through social media where possible.
What we won’t do is disrupt, intimidate staff or misrepresent businesses, nor do we intend to comment on individuals negatively portrayed by the press. We won’t judge other parents for their choices, but will support families who want to share their stories with us. What we want to change is a retail landscape and consumer culture that stereotypes children.
Let Clothes Be Clothes has a strong social media presence with our Facebook page and Twitter @letclothesbe under the campaigns careful watch. We use Facebook in particular to help us develop our campaigns, and welcome discussions and suggestions on what direction LCBC should take. Our aim is always to be casual and friendly, positive and non-judgemental.
We try to be non-partisan
We’ve had some fantastic support, encouragement and assistance from Politicians from Labour, The Green Party and Liberal Democrats which we are incredibly grateful for, but Let Clothes Be Clothes is an unbiased, non-partisan group and we hope to work with all parties from across the political spectrum (well, almost..)
The change one person can make