Our code of conduct

Let Clothes Be Clothes is run by blogger and indie business owner Francesca Cambridge Mallen, supported by a large campaign network and admin group involving part-time volunteers – all from professional backgrounds including retail, law, psychology, education, culture and much more.

LCBC is committed to real change that will ultimately have a positive impact on children and their aspirations, create real choice for consumers and end gender policing.

How is LCBC going to do that?

It is our intention to try and establish a positive and proactive relationship with the major retailers in the UK who sell clothing to children. This includes monitoring ranges and how they are marketed in store, online and through social media where possible.

What we won’t do is disrupt, intimidate staff or misrepresent businesses, nor do we intend to comment on individuals negatively portrayed by the press. We won’t judge other parents for their choices, but will support families who want to share their stories with us. What we want to change is a retail landscape and consumer culture that stereotypes children.

Social Media

Let Clothes Be Clothes has a strong social media presence with our Facebook page and Twitter @letclothesbe under the campaigns careful watch. We use Facebook in particular to help us develop our campaigns, and welcome discussions and suggestions on what direction LCBC should take. Our aim is always to be casual and friendly, positive and non-judgemental.

We try to be non-partisan

We’ve had some fantastic support, encouragement and assistance from Politicians from Labour, The Green Party and Liberal Democrats which we are incredibly grateful for, but Let Clothes Be Clothes is an unbiased, non-partisan group and we hope to work with all parties from across the political spectrum (well, almost..)

We value




Happy childhood

The change one person can make

One thought on “Our code of conduct

  1. I sent this about 4 weeks ago. –
    Dear Tu,

    I was just looking for some bibs as a present for a friend’s baby.

    I am a teacher and have also worked as a researcher into gender issues.

    According to your bibs, why are boys going to be “big and strong” and girls are going to be “very nice”?

    I am aware that these babies are not going to be able to read these slogans but what is the message that these words giving the adults and children around them?

    I have also looked at your range of t-shirts and want to know why boys are “awesome” and “mummy’s little monster” but girls are “cute and cuddly”?

    Why do girls do baking and have glitter and boys ride on skateboards and love dinosaurs?

    I would love to deliver a course to your designers about the effects of gender stereotyping.


    Mari Booker

    I received this today (7.4.2016)
    Hi Mari,

    I am sorry for the delay in our response to you. I am currently chasing up queries that have not yet been responded to, and providing an answer.

    Thank you for your feedback regarding the baby bibs. After speaking to our product team, I can tell you that these bibs were never intended to reinforce stereotypes and we would like to take this opportunity to apologise for any offence caused, as this is certainly not our intent.

    I hope this is satisfactory, and if you have any further queries please do not hesitate to contact me.

    Kind regards,

    Tu Customer Services

    Me –
    No. It’s not satisfactory, but I don’t think they have understood my point of view.


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