Mimi & Will Awarded!


Indie T-Shirt Business, Mimi & Will, awarded the Let Clothes Be Clothes Approved Badge!

Mimi & Will love ethically sourced T-Shirts, great design, beautiful illustration, colourful prints – and so do we!

“We wanted to provide childrenswear which would override gender segregation” says Katy Penman, one half of Mimi & Will.


On a personal level, as well as business partners, we are mums of a boy and a girl, and have extended families and friendship groups with boy/girl siblings,  where we often pass on and share outgrown clothing – it seems so wasteful to have to buy or be gifted twice as much of everything.   We know money is tight for a lot of people and we are firm believers in the ‘buy once, buy well’ mantra, which is why we focus on quality and the potential for re-use when developing our products.”

Tell us about what you do!
We are Katy and Jo, and we work together on Mimi & Will, bringing great design from emerging and established artists, on long-lasting, well-fitting, ethically-made t-shirts for children.
What are your biggest sellers? 347635-10e93c3e68e544c587ad3f0b2b65a9f8
Our biggest sellers are the Supersaurus t-shirt, designed for us by Neil Slorance.  Neil really helped inspire what we do (we wanted to buy his robot t-shirt for our kids but none were available in their sizes) and is a bit of a local hero in his own right – he draws for the excellent Dr Who comic, as well as for us!  We also do really well with our Read More Books t-shirt, designed for us by Louise Verity, of Bookishly UK.  You can’t go wrong with reading.
Why did you feel unisex was so important? 
A t-shirt is a t-shirt is a t-shirt.  None of your cap sleeve, frilly nonsense here.  And it’s important to us that kids can follow their own interests, from reading to dinosaurs to camping to sailing and beyond.  None of the above activities or interests are gendered, so why should our products be?
Gender stereotypes: harmful, or can you just ignore? 
As parents, we can’t ignore something that puts a limit on our children’s imagination, creativity or ability to express themselves.    Telling someone that a personal characteristic over which they have no control is the reason why they can’t have, do or be something?  It’s inaccurate and irresponsible.
What clothes did you love wearing as a child?
(Katy) All in one pyjamas for night-time, and jumpsuits for daywear.  It’s the trend that will never end.
4 changes you’d like to see in society around children and clothes:
1) end of child labour in clothing and footwear manufacture
2) no more swathes of pink and blue with a tiny beige no man’s land in the baby department
3) the return of the capsule wardrobe for children – a few well-chosen, high-quality pieces that will wash and wear
4) more awareness of #whomadeyourclothes and why this is important e) a focus on the use of natural fibres and clothes which are mindful of environmental considerations – how much resource do they take to produce, how well do they last, how long do they take to biodegrade (if at all)
Why do you support Let Clothes Be Clothes?
By its very nature, Let Clothes Be Clothes forces all of us to remember that there’s no such thing as ‘just clothes’ when there’s a potential for harm to those developing young minds (and feet, and bodies), and we are delighted to stand alongside and help share that message.
Find out more about Mimi & Will, including offers and events, by clicking here

To apply or recommend a business for our Best Practice Award, please use our contact form!


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s