Indie Business and Childrenswear Boutique awarded new Let Clothes Be Clothes Approved Badge!
We caught up with Victoria of Brighton based No Pink Please to find out more about her forward thinking, unisex business that champions clothes which lets kids be kids!
No Pink Please is an online unisex childrenswear boutique, stocking independent British brands whose designs are also fun, age appropriate and responsibly produced. The initial idea began while pregnant with my son and I launched the business in the last few months of pregnancy. Preparing for his arrival made me much more aware of gendered marketing in kid’s clothing and toys and I felt strongly that my son should to have the opportunity to grow up without being immediately typecast. It’s not actually about banning pink, the name is meant to be tongue-in-cheek. I have nothing against the colour pink, or blue. It’s the commercial marketing of these colours that I find frustrating and unnecessary. Children should absolutely feel free to wear whatever colour they like and form their own preferences and personalities
What did you do before?
I began in textile design and then spent almost ten years as a fashion stylist, working in TV and music. Three years ago I became interested in the P.R. side of the industry and most recently I was press manager for an independent jewellery brand.
“Preparing for his arrival made me much more aware of gendered marketing in kid’s clothing and toys and I felt strongly that my son should to have the opportunity to grow up without being immediately typecast.”
What are your biggest sellers?
The Bright Company pyjamas are a firm favourite with my customers and everyone seems to love Boys&Girls quirky, bright designs!
Do you sell dresses and skirts for boys too?
I never assume the gender of the child receiving the clothes, so unless the customer chooses to share this info with me, I don’t know! If the customer is happy with their purchase and it makes their child happy, then I’m happy!
Why did you feel unisex was so important?
By specialising in unisex I hope to offer a little more choice to those who are conscious of gendered marketing and looking for alternatives, or searching for a unique, non gender specific gift.
I love bright colours, bold design, quirky prints…clothes that allow children the freedom to move and play as well as looking great! My website does not use gender based catergories or assume an item is for a particular gender and I try to use images of both sexes in the clothes wherever I can.
Gender stereotypes: harmful, or can you just ignore them?
Gender stereotypes are lazy, boring and limiting. I know some consider it a trivial cause, but I really believe this is one way we can help grow our children’s confidence. Labelling toys or clothes to specific genders limits play, sending restrictive messages before they have even discovered the opportunities out there.
What clothes did you love wearing as a child?
I had a great collection of bright 80’s jumpers! My sister and I had a favourite tree in the garden, I remember it had quite low, sprawling branches that were perfect for climbing and swinging off. So jeans and trainers were preferred, but then again I never let a RaRa skirt stop me climbing!
Are things getting better, or worse?
I’m surprised that in this day and age the notion that a gender should be signified by one specific colour is still popular! Unfortunately ‘pink for girls and blue for boys’ does still dominate market – it’s a popular choice and regarded as the “norm” to many. Obviously the high street wants to please these consumers; they are a large portion of the market. However I think parents are becoming more and more vocal and demanding change, which is why campaign groups like Let Clothes Be Clothes and Let Toys Be Toys are so important. I know I am not alone in trying to teach my son that being biologically male or female does not assign him to a given ‘colour’
Do you support the Women’s Equality Party’s ideas about addressing playground sexism?
Absolutely. Children are so influenced by the peers, it is so important that these guidelines are supported and put into action, for all our children’s futures.
Five changes you’d like to see in society around children and clothes:
- Much less emphasise on gendered clothing, particularly in newborn garments.
- Acceptance that children are children, and to let them form their own preferences without judgement.
- Children’s clothing to be age-appropriate.
- An end to lazy slogans that imply young girls should think being pretty or attractive is the most important thing a woman can achieve.
- And equally an end to limiting slogans that imply young boys are destined for trouble and can only be seen as tough or aggressive.
To nominate a business or apply for our award, please use our contact form here.
Up next – Little Bird at Mothercare!